what is the purpose of backlinks in SEO? Do external link matter more than internal links?

If you are new to search engine optimization (SEO), you may be wondering what backlinks are and why they are so important. Backlinks are links that lead from one page to another. They are also called inbound links or inbound links. In this article, we will examine the purpose of backlinks in SEO and whether external backlinks are more important than internal backlinks.

Backlinks are one of the most important factors that search engines use to determine a website's position in search results. In fact, Google has confirmed that backlinks are one of the top three ranking factors, along with content and RankBrain, Google's machine learning algorithm.

The goal of backlinks in SEO is to improve your website's visibility in search results. When other websites link to your content, search engines take this as a vote of confidence in the relevance and authority of your content. As a result, search engines are more likely to rank content higher in search results.

External backlinks are links from other websites to your website. These are the most valuable types of backlinks as they come from other websites that are considered credible in your niche. External backlinks also offer more value because they are harder to get than internal backlinks.

Internal backlinks are links that lead from one page on your website to another page on the same website. While internal backlinks are still important, they don't offer as much value as external backlinks. Internal backlinks are important for navigation and help search engines understand the structure of your website.